Get the replay video, the deck, and access to our Content Strategy Playbook, for FREE!

Measuring your messaging's REAL return on investment.

You've got "reach." You've got "engagement." You've even got "amplification." But all the online media jargon in the world won't help you if your content marketing campaigns don't convert to actual sales.

2820 Press Presents


Make sure your content compass points "true north" before committing too many resources to your next campaign.


Flush vanity metrics out of your reporting pipeline, then track the numbers that mean the most to the future of your business.

Tracking Tools

Don't reinvent the wheel. We'll share the tools we use and the mashups we created to report real results to our clients.

What you'll learn from our workshop:

Discovering Content

Where to find the right stories about your organization to truly delight your audience.

Your ideas can stretch farther than you might think. Save time and money on development.

Burnout-Proof Content

Scheduling & Platforms

How to get the right message to the right people at the right time, without overspending.

What we're telling clients to do when paid campaigns dominate organic search.

Marketing Post-Organic

We'll also give you full, FREE access to our entire Content Strategy Playbook, where you can watch other video training sessions, including...

What a few of our clients are saying:

"Joe and his team have been the 'secret sauce' at 1776 and Benjamin's Desk from the beginning, but they do so much more for other mega-large companies and other emerging growth startups."

Anthony Maher

Co-Founder, 1776 & Benjamin's Desk

"There are a million different things that the web can do, and getting that distilled down to what your customers want to see and what your site needs to do requires serious decision making. We engaged the wonderful staff of 2820 Press. Their help was instrumental in driving our success."

Jim Smith

Founder & CEO, Proper Sky

We've delivered training and strategic solutions to companies like:

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You don't even have to become our client to leverage everything we've learned.

(But, we hope you will.)

Register for this training, and we'll send you a link to the video immediately. We'll also send you a special invitation to enroll in Content Strategy Playbook as our guest for as long as we make the curriculum available. After that, you'll hear from us a few times a month with more best practices we think you'll find useful in your organization.