Power up your positioning so you’ve got a perfect audience in place when it’s time to drive your message home.
Overnight success never takes just 24 hours. When you see a brand “pop” from nowhere, you’re looking at the last act of a play that’s been running for weeks, months, or even years. We coach our clients through three big shifts that help them compete with huge brands—without making similarly huge investments in time or money.
When our team works with clients—either in our Brand Reboot program or on bespoke communications projects—we always start by figuring out whether they’re struggling to stay on top of their communications tasks. Getting yourself unblocked may sound tough, but it’s one of the biggest steps you need to take to build a world-class brand.
In this FREE online workshop, our team shares the tactics we use with clients to move them from “reactive” to “strategic” communications. Whether you’re revamping your online presence or simply getting started, we’ll walk you through…
1. Building a runway for your message.
Giving yourself time and space to build a real relationship with your audience doesn’t mean spending tons of money on brand-building. Even a basic editorial calendar can help you get a thoughtful message in front of prospective buyers with the cadence and frequency you need to earn trust. You don’t even need any fancy software or services—a basic Google sheet will do. We’ll show you how we construct editorial calendars for clients who can see what they’re talking about as far as six months out.
2. Measuring the right results.
Every analytics tool defaults to show you how far you can reach—whether you’re counting “unique visitors” on your website or “followers” on social media. Yet, the strongest businesses track metrics that cut to the heart of why you’re online in the first place—to serve clients or customers. We’ll show you how a shift in your reporting can help you figure out how to better spend your time and your budget.
3. Adapting content to multiple platforms.
You probably have a favorite book that got made into a movie, and maybe that movie was turned into a television series, and maybe that series has its own weekly recap podcast. It’s not surprising to see ideas get translated to different platforms, so why do you keep worrying about dreaming up original content across all your digital platforms? We’ll share how we get clients thinking about multi-platform campaigns that let you build resonance with an audience, while saving loads of time and energy.
- Don’t go it alone! Hire us to conduct a Content Discovery Day workshop.
- Download our content calendar template.