Web design should never be an abstract process. Every Website Recharge project we launch starts with a kickoff session and a series of stakeholder interviews designed to discover how our client defines success.
What you want your web design to accomplish should define what it looks like and how it operates. For too many business owners, installing WordPress out-of-the-box means putting up with extra features that don't advance your goals—and not enough tools that lead to new business.
That's the good—and the bad—impact of an easily adoptable content management system like WordPress. We can often tell what year you started your WordPress website, just from the artifacts left by the standard themes that shipped with the core installation at the time.
What does success look like on your small business website?
Today's best web design projects take a much narrower view of "success," then strip out all the elements that don't contribute to that goal.
- If you're not publishing a daily or weekly blog post, you may never need to use "Posts" at all. Hide that functionality and just use "Pages" to ensure that viewers don't fall down a rabbit hole of archive stubs left by the "Hello World" default post.
- If you're funneling viewers into a very specific sales page experience, you can strip out the navigation. Focus your energy on driving clicks to the next action you want your audience to take, instead of surfacing a bunch of distractions at the top of the page.
- If you and your team don't read or write HTML code as part of your daily workflow, you shouldn't be forced to learn. WordPress is finally comfortable enough for novice users, but old installations can still be confusing enough to discourage you from updating.
The Real Reasons Behind Successful Small Business Web Design
Each of these cases describes a specific "success metric" that clients have told us about during recent web design projects:
- "I want clear pages that lead to signups/sales."
- "I don't want to invest too much time in keeping the site updated and looking nice."
- "I want to make it easy for my non-technical, front line staff to post daily specials and availability updates."
If we hadn't probed to discover the real business needs behind each of these projects, we'd never have arrived at the right designs. Some web development teams ignore the discovery process for the sake of speeding clients through a process. Others go overboard, resulting in a list of business requirements that's too complex for any design to ever achieve.
Instead, we've spent most of the last decade refining a research and interview process that draws out the real reasons you want a strong website in the first place. In concert with your company's values, mission, and brand guidelines, we'll develop a web design that knows the job it needs to get done.
Schedule your complimentary discovery session today, and we'll spend twenty minutes on a no-pitch video chat to help you think about the jobs you need your website to do for your business.
We’ll start by triangulating the perspectives of key people inside and outside your organization, uncovering their views on your website, your work, your mission, and your brand.
Leveraging the power of our trusted, proven frameworks, we’ll usher you right past the frustrating experience of picking platforms, themes, and plugins.
and User Interaction
With more than three decades of combined experience in UX management and UI design, our team will ensure your design exceeds the goals you set during our discovery process, while ensuring compliance with modern accessibility guidelines.
Throughout our process, you’ll have the opportunity to review, provide feedback and request changes to the finished product. Our project management system keeps your launch on schedule, while organizing any new ideas or requests into actionable tasks. We’ll adjust on the fly, and we won’t slam you with a “change order” for simple edits.
Following a pair of development releases, we’ll show you the ropes of your site’s backend and provide you with a white glove training experience. After that, you’ve got the keys. We believe our clients should have the ability to edit and update their sites without having to open a trouble ticket.