About 25 years ago, Digital Equipment Corporation started working on what we now know as the world’s first massively successful, comprehensive, automated search engine. Until that point, web publishers managed their own directories of links and content. Users could search for text within those
How can “bad actors” ruin your company’s SEO?
Search engine optimization usually comes up early in our team’s conversations with company leaders who want to attract new business. Even though we still believe that you’ve got to spread your marketing energy between your paid, earned, and owned channels, SEO can still provide you with a strong