Three ways you can defend your company’s SEO from hackers, scammers, con artists, and the competitors who hire them.
Three ways you can tell if your content marketing workflow is failing, and three things you can do to fix it.
Photo by rawpixel on Unsplash When people set out to measure the success of their marketing programs, they usually start with vanity metrics — indicators like followers, video views, or impressions. They’re a great way to measure awareness over time, but they don’t do much to help you understand whether your marketing efforts are actually […]
Photo by Lonely Planet on Unsplash As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a […]
It’s easy to obsess over your competitors, driving yourself crazy trying to figure out how they’re doing so well while you struggle to book appointments, get leads, or bring people in to your store. In an episode of The Office, manager Michael Scott sets out to discover the secrets to a main competitor’s success through […]
Ever since we expanded our team and hired an analytics specialist, we’ve been watching changes in how our clients’ audiences enjoy the content we produce. Ten years ago, I would have told you about major spikes in page view, the overall number of unique visitors, and whether our link-building campaigns had any effect on Google’s […]