Even though most business leaders recognize the importance of creating compelling content as part of an effective communications strategy, not every team has the in-house resources to write sparkling copy or to develop a powerful social media presence. Through our content development practice, 2820 Press partners closely with client companies who want to build stronger audience relationships that lead to sales.
Blogging and Podcasting
Communicating directly to your ideal customer means taking charge of how and where you tell your best stories. Supercharging your company website with fresh, compelling blog posts doesn’t have to be a chore. Our team of writers and researchers use newsroom-style strategies to root out the right stories to tell and the best conversations to start. A strong partnership with your team means that your content sounds like you, and not like it came from a generic content mill.
Amplifying your message across LinkedIn, Facebook, Twitter, and other social media platforms means shifting storytelling strategies to fit each audience’s expectations. From highly visual communication over Instagram and Pinterest to conversational interactions on Tumblr and Reddit, our team can help bring interested audiences back to your website.
Practicing “the new PR” doesn’t mean giving up on tools with track records, however. Traditional news outlets and reporting agencies still rely on tightly written press releases to track your product releases, company launches, and executive hires. Blending press release distribution with blogging and social media ensures that you’re telling the right stories across your target audience’s entire information spectrum.
Communicating with angel investors, venture capital firms, and other key stakeholders requires balancing your customer-facing message with the stories that backers love to hear. The right pitch decks, case studies, white papers, and other professional collateral can help you focus on building relationships instead of micromanaging font sizes. Our investor relations services ensure that your marketing, PR, and VC communications move forward with a unified vision.
Let’s start by scheduling a complimentary assessment call, so we can learn more about the kinds of stories you want to tell. After that, we’ll follow up with a customized content strategy and development plan designed to achieve your objectives over the next six to eighteen months. Fill out this quick form, so we can get your organization on the same path to success:
Learn how to survive "The New PR."
Download our free client exercise worksheet to learn more about how you can craft a message that reaches your perfect audience.