The best communications campaigns begin with the end in mind. Whether you want to sell a product, grow a brand, or just change someone’s opinion, you’ll only know if you’re hitting the target if you measure performance from the start. Analytics, dashboards, and reporting tools shouldn’t drive your message, but they can help you discover when you’re on the right track.
It’s time to go beyond vanity metrics—your millions of followers don’t help your business if none of them are actually interested in what you’ve got to say! We’ll help you uncover which data points fit best with your goals so you can focus on what really matters.
You may have the perfect solution for your audience, but if they don’t realize they have a problem, your solution won’t mean much to them. Our audience awareness assessments identify where your communications can focus on educating your audience on the problem and where you can position yourself as the solution they need.
Effective communications means better results without feeling overwhelmed. When we assess your communications process, we’ll rank you on a scale from “Reactive” to “Strategic.” When you’re operating at a truly strategic level, you’re working more efficiently, eliminating much of the stress of your daily outreach and engagement tasks.
Articles from our Content Strategy Notebook:
Download the case study
In late 2017, 1776 merged with our longtime client, Philadelphia-based coworking space, Benjamin’s Desk.
The clients wanted to emerge with a unified brand and a renewed commitment to serving their members.
Download this free case study to learn how we helped 1776 strengthen their positioning through the merger.