Years ago, content marketing professionals thrived on the volume of their work. Today, the most successful professionals we know rely on consistency to close their deals.
Our Content Strategy Notebook
Photo by rawpixel on Unsplash When people set out to measure the success of their marketing programs, they usually start with vanity metrics — indicators like followers, video views, or impressions. They’re a great way to measure awareness over time, but they don’t do much to help you understand whether your marketing efforts are actually […]
Photo by rawpixel on Unsplash | I remember when conventional wisdom said brands needed to add a few blog posts per day and post on social media dozens of times in a 24-hour cycle. The idea was that by saturating your audience’s RSS or Twitter feeds with your content, brand recall would improve and you […]
Photo by Lonely Planet on Unsplash As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a […]
Marie Forleo. Photo by Eric Michael Pearson. When you’re feeling blocked, producing content feels like shouting into the void. You want to reach more people, but you don’t want to spend too much money on ads or stress out your team. And even when you are in your content production groove, how do you make […]
Say goodbye to the stereotypical ideas you have of witches and hello to a little content strategy magic. A spiritual smoothie of sorts, a new, somewhat secular iteration of witchcraft has emerged over the last decade, especially among American women. Instead of following one specific discipline, these syncretic witches select elements of ancient traditions and […]