Two people will read this blog today. One of them’s you. The other is your competitor. One of you has a huge problem: you don’t have an effective content strategy. You might not even have any strategy that you know of, beyond “post stuff to social media at least once every day.”
Personally, I hope it’s your competitor that has the problem.
According to the Ascend2 survey that Nancy White cites in her blog post, nearly half of respondents said they lack an effective strategy for their content marketing campaigns. Likewise, a Forrester report indicated that about half of marketers feel like they’re filling a pipeline just to meet departmental goals, not because they’re connecting to a synchronized plan.
That’s got to stop.
Building an effective content marketing plan doesn’t have to require hiring an agency, taking weeks out of your busy life, and spending a lot of money. Even if you’ve got the resources to
We first designed Content Discovery Academy as a “home game” version of a half-day workshop we facilitate for clients at their offices. For as little as $39 and for just one hour a week over the next month, you can learn how we help our clients refocus their efforts into an aligned, customer-oriented program that drives relationships forward.
The replay of our sneak preview event covers all four of the core modules that make up our approach to marketing strategy. Even if you’re not sure about dropping $39 on an experiment, invest a desk lunch hour into the presentation, so you can pull yourself into the confident half of our community that says they have a plan (even a “back of the napkin” one).
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Get sample lessons from our video course on developing seamless content workflows for your marketing and public relations campaigns.