Happy Fourth of July!
Before I head out to enjoy some red velvet pancakes, parades, and fireworks, I’m going to explain what’s happening here.
For more than a decade, I’ve been ghost writing blogs, articles, and even books for clients all over the United States. I’ve done it under the cover of various “day jobs,” usually for friends of friends who needed a hand getting their websites going.
After returning to Philadelphia, my sideline copywriting practice kept growing, eventually eclipsing my “day job.” At the same time, I’ve connected with more and more of my fellow writers who understand that building a strong online presence requires a lot more than just an occasional post about what’s going on in the office.
Kristina Halvorson summarized “content strategy” for A List Apart back in 2008. It’s the process of building great content that also pushes your brand forward. It’s the ability to focus an editorial calendar around the needs of the audience instead of a company owner’s ego. And it’s the science of measuring what’s working instead of making vague editorial decisions.
Without really calling it that, I’ve been delivering content strategy to my clients for years. Today, I’m launching 2820 Press as a platform to serve even more entrepreneurs and business owners. Although I’m still taking on freelance journalism and copywriting projects under my own brand, I wanted to respond to clients and prospects who have asked me for an easier way to get started with content marketing. Lori’s helping me with keeping some of the operational details running, and I’m calling on my network of stringers to help round out our larger projects. It’s exciting to build something that’s poised to grow.
We’ll keep our client roster low, so we can focus on delivering high quality blog posts, articles, and white papers. We’re even rolling press releases into some of our packages.
Don’t handle the wrong end of the sparkler, either. We want you around.