Years ago, content marketing professionals thrived on the volume of their work. Today, the most successful professionals we know rely on consistency to close their deals.
Before you can tell the world about your idea, your product, or your brand, you've got to understand the role you're going to play in the marketplace. Strengthening your position ensures you're focusing the right message on the audiences you wish to serve.
Say goodbye to the stereotypical ideas you have of witches and hello to a little content strategy magic. A spiritual smoothie of sorts, a new, somewhat secular iteration of witchcraft has emerged over the last decade, especially among American women. Instead of following one specific discipline, these syncretic witches select elements of ancient traditions and […]
Photo by Adam Solomon on Unsplash It doesn’t matter whether the client’s a big brand or a startup—someone usually groans at the prospect of building a “tone and style guide” for their company. After all, the process can seem like a relative luxury when you feel like you’ve got dozens of more pressing needs for […]
Photo via Atlantic Records Almost a decade into her career, musician, actress, and model Janelle Monáe released her latest album, Dirty Computer, in late April. As a dedicated fandroid, I absorbed nearly everything I could about the album prior to and following its release, basking in the glow of Janelle’s brilliance and the strength of […]
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email. […]
“I never, ever want to get a phone call from a customer about an undercooked hamburger.” That quote’s from a former boss of mine, during a meeting about licensing one of our organization’s valuable brand names to a food service company. He recognized that we wouldn’t have a lot of visibility into all the things […]