Web design should never be an abstract process. Every Website Recharge project we launch starts with a kickoff session and a series of stakeholder interviews designed to discover how our client defines success.What you want your web design to accomplish should define what it looks like and how it
In our latest livestream, our team reviews why it's never enough to build your business solely on social media, and why running your company website on a platform like Wix or Squarespace could put you in jeopardy.
In our February 2019 livestream video, we'll take you behind the scenes of a recent Website Recharge project. Katie and Joe review: How to scope small business website projects. How your sales goals can help shape your design decisions. How to express a company's mission and vision
In our February 2019 Q&A livestream, our team covers: How to ensure your website is unique Website updates on a budget The biggest challenges small business owners face How to ensure clients get great service at odd hours Download the transcript here
Marie Forleo. Photo by Eric Michael Pearson. When you're feeling blocked, producing content feels like shouting into the void. You want to reach more people, but you don't want to spend too much money on ads or stress out your team. And even when you are in your content production groove, how do you
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when
Even though your website anchors your "owned media," you're losing control of your audience's experience a little more every day. For instance, if readers can't experience all of your content on mobile devices, they'll skip to a competitor's site. If they can't figure out the next action that you
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or earned media, I’ll cite changes in the way newscasts actually present information. Instead of just telling you the news, an anchor’s got to deliver an enticing
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: It’s easy to publish. You don’t need to be a coder to update and add pages to your WordPress website.
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been working online for the past decade. We’ve known—since at least 1997—that online readers scan