In our February 2019 livestream video, we’ll take you behind the scenes of a recent Website Recharge project. Katie and Joe review: How to scope small business website projects. How your sales goals can help shape your design decisions. How to express a company’s mission and vision through color, art, photography, and even fonts. Download […]
Even the best message can't help your brand if you don't have a way to get it to your audience. With strong owned, earned, and paid media platforms, you can be confident your message is reaching the right people at the right time.
Is your online presence fresh and dynamic, or has it gone stale? We’ll assess your platforms and deliver recommendations for strengthening how you appear online.
By leveraging platforms you own—like your website, blog, and social media properties—you’ll have more opportunities to control the message and connect directly with your audience.
Earned media strategies that include tactics like public relations and brand advocacy campaigns will amplify your message beyond your owned platforms, reaching even more potential customers.
Paid media adds yet another boost to your message. With social media and display ads, influencer campaigns, and sponsored content, you’ll have the opportunity to direct messages at your audience, meeting them right where they already are.
In our February 2019 Q&A livestream, our team covers: How to ensure your website is unique Website updates on a budget The biggest challenges small business owners face How to ensure clients get great service at odd hours Download the transcript here
Marie Forleo. Photo by Eric Michael Pearson. When you’re feeling blocked, producing content feels like shouting into the void. You want to reach more people, but you don’t want to spend too much money on ads or stress out your team. And even when you are in your content production groove, how do you make […]
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email. […]
Even though your website anchors your “owned media,” you’re losing control of your audience’s experience a little more every day. For instance, if readers can’t experience all of your content on mobile devices, they’ll skip to a competitor’s site. If they can’t figure out the next action that you want them to take, they’ll get […]
When I talk to business owners and company leaders about why they think their messages aren’t getting traction with public relations or earned media, I’ll cite changes in the way newscasts actually present information. Instead of just telling you the news, an anchor’s got to deliver an enticing customer experience — they’ve got to convince […]