Three ways you can defend your company’s SEO from hackers, scammers, con artists, and the competitors who hire them.
The best communications campaigns begin with the end in mind. Whether you want to sell a product, grow a brand, or just change someone's opinion, you'll only know if you're hitting the target if you measure performance from the start. Analytics, dashboards, and reporting tools shouldn't drive your message, but they can help you discover when you're on the right track.
It’s time to go beyond vanity metrics—your millions of followers don’t help your business if none of them are actually interested in what you’ve got to say! We’ll help you uncover which data points fit best with your goals so you can focus on what really matters.
You may have the perfect solution for your audience, but if they don’t realize they have a problem, your solution won’t mean much to them. Our audience awareness assessments identify where your communications can focus on educating your audience on the problem and where you can position yourself as the solution they need.
Effective communications means better results without feeling overwhelmed. When we assess your communications process, we’ll rank you on a scale from “Reactive” to “Strategic.” When you’re operating at a truly strategic level, you’re working more efficiently, eliminating much of the stress of your daily outreach and engagement tasks.
Photo by rawpixel on Unsplash When people set out to measure the success of their marketing programs, they usually start with vanity metrics — indicators like followers, video views, or impressions. They’re a great way to measure awareness over time, but they don’t do much to help you understand whether your marketing efforts are actually […]
Photo by Lonely Planet on Unsplash As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a […]
It’s easy to obsess over your competitors, driving yourself crazy trying to figure out how they’re doing so well while you struggle to book appointments, get leads, or bring people in to your store. In an episode of The Office, manager Michael Scott sets out to discover the secrets to a main competitor’s success through […]
Ever since we expanded our team and hired an analytics specialist, we’ve been watching changes in how our clients’ audiences enjoy the content we produce. Ten years ago, I would have told you about major spikes in page view, the overall number of unique visitors, and whether our link-building campaigns had any effect on Google’s […]
Lead generation tops the list of goals for content marketing programs, according to IDG Enterprise. Researchers talked to over 700 professional marketers on LinkedIn, finding that two out of three want their investment in original content to pay off in the form of new prospects, requests for proposals, and closed deals. Even though IDG’s survey […]