When you’re building a business, you’re learning so many things at once. Who are your customers, really? How will we set ourselves apart from our competitors? What can we say that will help convince a prospect to do business with us?
Those are the questions we have been helping clients answer for the past five years. And, in my freelance practice for another five years before that, I often helped clients turn the answers to those questions into compelling copy for sales pages, blog posts, newsletters, and presentation collateral. Our whole team’s been blessed to work with amazing clients ranging from Fortune 50 companies all the way to a baby startup sitting at a borrowed kitchen table.
Of course, not every entrepreneur starts out with the resources to hire a content strategy agency to work on their communications. That’s why we’ve distilled our best practices from the last five years of client work into four intensive sessions of self-discovery.
The result: a new online course we’re calling Content Discovery Academy. It’s built on the exact same exercises and workflows we use for the Content Discovery Day workshops we lead in person for our clients.
When you sign up, you’ll get access to a new module every Friday morning for the next four weeks:
- Your Perfect Audience: Developing a sharp focus for the ideal customer.
- Your Strongest Team: Leveraging a team’s skills and motivations for authentic storytelling.
- Your Content Goldmine: Uncovering stories and experiences from within an organization.
- Your Content Design: Pulling ideas together into a manageable cadence of new stories.
The course includes 24 video lessons in total, a private discussion group, and interactive worksheets in a secure online classroom. You can also opt in to receive live training during “office hours” video chats, as well as advance access to our upcoming writing workshop.
When you’re telling the right stories to the right people, you can build the real relationships you need to sustain your business. This project puts the power of content discovery into the hands of even more entrepreneurs and creative business professionals. We’re delighted to bring it to you at an affordable price—just $39 for our core package—in a way that’s convenient for anyone to participate.