Imagine your best salesperson just went rogue.
Instead of driving new business, he’s boring your prospects with stories about his weekend and photos of the fish he just caught. He thinks he’s charming, because that approach worked well for years. But your prospects don’t agree. They’re blocking his calls and filtering his e-mail, opening a gap through which your business can leak out to your competitors.
Your website’s in danger of falling into the same trap.
Google, Microsoft, Twitter, and Facebook have all turned the best practices of search engine optimization on their heads. The “SEO package” you bought a few years ago could actually be undermining your organic search results. And the blogging strategy you adopted when you first launched your site may be losing traction among a social-savvy audience.
A thorough, unbiased content audit can help you answer five crucial questions about your web presence:
- Does the content on your site serve your target audience, or has it gotten bogged down by “inside baseball” copy and confusing navigation?
- Has your content remained fresh and relevant over time, or has it grown stale?
- Does your content answer important questions for your audience, or is it just trival and fluffy?
- Do your blog posts include appropriate calls to action that entice readers to leave comments or contact you for advice?
- Does your website position you as a thought leader in your industry?
Our content audit packages start at just $1,495 for most corporate websites. We charge a slightly higher fee for larger archives that include more than the usual number of content styles.
Unlike an automated “content inventory” produced by a web spider, our content audit includes a qualitative assessment of your site’s blog posts, press releases, and promotional copy. You’ll receive an Excel document listing all the pages of your site, including our expert “green-yellow-red” assessment of pages that work well and pages that require immediate intervention.
With our report in hand, we can work together to refresh your content. Or, you can bring our documentation back to your web designer or your in-house team to make the changes you’ll need. Because we focus exclusively on content, not web design, we won’t try to upsell you on coding and database projects that you might need. It’s our unbiased and honest approach that has won us business from agencies and development shops that want to offer their own clients an objective opinion about their content strategy.
Learn how to survive "The New PR."
Download our free client exercise worksheet to learn more about how you can craft a message that reaches your perfect audience.