Two people will read this blog today. One of them’s you. The other is your competitor. One of you has a huge problem: you don’t have an effective content strategy. You might not even have any strategy that you know … Continue reading
With sharp positioning and a stable platform, you still need a consistent publishing workflow to ensure that your message doesn't go stale. Content calendar, site audits, and automated assistants can help teams keep communications plans on track for measurable results.
A client’s investor called me to check in on the status of a communications campaign. Having made it through both “Web 1.0” and “Web 2.0,” he shared a perspective I hear often from media and technology leaders these days. Despite … Continue reading