Even though your website anchors your “owned media,” you’re losing control of your audience’s experience a little more every day. For instance, if readers can’t experience all of your content on mobile devices, they’ll skip to a competitor’s site. If … Continue reading
Even the best message can't help your brand if you don't have a way to get it to your audience. Secure, trusted platforms like WordPress, Sitecore, Squarespace, and Drupal ensure that you've always got a clear signal to the people who count on you.
Prospective clients often ask why I favor WordPress as our preferred content management system for business websites. I’ve got five reasons why I love to get our customers started on WordPress: It’s easy to publish. You don’t need to be … Continue reading
The first 11 letters of your headline determine whether someone’s going to digest your message. Jakob Nielsen summarized some of his group’s latest findings, which shouldn’t surprise anyone who’s been working online for the past decade. We’ve known—since at least … Continue reading
Although 2820 Press still hasn’t reached its first birthday, I’ve been developing sites on WordPress since it forked from b2 almost a decade ago. Over the past few years, WordPress really proved itself as capable of delivering a quality experience … Continue reading
There’s a school of thought that believes you should pay about $14 to add 5,000 new Twitter followers to your account, so that your prospects and clients will think you’re more important and influential. Some folks believe you “need this” … Continue reading