Years ago, content marketing professionals thrived on the volume of their work. Today, the most successful professionals we know rely on consistency to close their deals.
Photo by Lonely Planet on Unsplash As an entrepreneur, executive function is one of your most important—and scarcest—resources. If you’re trying to come up with new topic ideas every time you’re sitting down to write an article or record a video for your content marketing program, you’ll feel like you’re spinning your wheels. Dropping a […]
Photo by NeONBRAND on Unsplash “Business blogging” isn’t dead yet. Even though a lot of businesses no longer want to admit they’re still “blogging,” consistently posting new, substantive articles to your brand’s owned media channels is still one of the best ways to ensure you stay relevant in organic search results and on social media. The only big […]
Photo by Adam Solomon on Unsplash It doesn’t matter whether the client’s a big brand or a startup—someone usually groans at the prospect of building a “tone and style guide” for their company. After all, the process can seem like a relative luxury when you feel like you’ve got dozens of more pressing needs for […]
Stand-up comedian John Mulaney spent a few minutes of his debut Saturday Night Live monologue unpacking how we spend half our time online trying to convince security systems that we’re not robots. It’s frustrating enough to figure out the difference between a squiggly “3” and a squiggly “E” when you’re trying to access your email. […]
Two people will read this blog today. One of them’s you. The other is your competitor. One of you has a huge problem: you don’t have an effective content strategy. You might not even have any strategy that you know of, beyond “post stuff to social media at least once every day.” Personally, I hope […]